Friday, March 13, 2020

Why Self-Publish?


You may well be wondering who is publishing my novel, “Projection” (out Monday 16th 2020!).

Penguin?

Harper Collins?

Au contraire.

I’m doing it myself.

Now, I can hear the alarm bells going off in your heads from here.

Self-publishing?

You mean “vanity press”?

Isn’t that for people who write encyclopaedic  tracts about steam engines or Edwardian doll’s houses that are only found yellowing away in the gift shops of obscure regional museums?

Isn’t that for people who toss out ream upon ream of “universe building fantasy” under titles like “Chronicles of the Obsidian Cycle: Volume XVIII - The Fall of Nathgar"?

Isn’t it for books and writers that just aren’t very good?


That’s what I thought too.

And it took me a long time to come to terms with the idea that the only way to get my book out there was to do it this way.

It didn’t feel like it would be a “real book”.  

About 18 months ago I tried to go down the conventional publishing route. The first step in that is to send an extract from your manuscript to a literary agent. These are the only people – you are told – that publishers will pay any attention to.

I did a bit of research (as all neophyte writers are instructed to) and made a list of around 20 who specialise in material that “Projection” looks and sounds a bit like.

I wrote a synopsis and tailored letters explaining who I am and why I think they would like my book.

And I got maybe five rejections. I never heard back from the rest.

So what do you do then?

Try sending it to the other, less relevant 180 agents working in the UK?

Before I answer that, I want to take you back to the period from 2002 to 2004.


At no point did any of us ever think that we had to be signed by a record label to do what we wanted to do. It’s punk innit? DIY not EMI etc  etc.

(WEIRDLY, the guy on the far right of this picture reading a trout fishing magazine is the artist who did "Projection"'s cover illustration, Karl Broome!)

Anyway...


Why should a book be any different?


It was not until late 2019 that this parallel really dawned on me.

What is so sacred about publishing makes us peer down our noses at books that lack the “official certification” of having been through the “established process”? Do I need external validation that much? Or do I just want people to read my story?

Publishing is just as grubby and money-driven as the record business. Books fail to get signed in their thousands every year not because they’re rubbish but because they don’t guarantee a return on investment.

That’s why you pretty much have to be famous ALREADY to get a book deal. Doesn’t matter what for. Name recognition is what shifts units, and the budgets and the margins are just not there to take chances.

Some shit with a celebrity’s name on will sell more than 999 out of every 1,000 new unknown authors’ books, no matter how good they are. FACT.

I’m not having a go at agents, publishers, celebrity memoirists, Instagram influencers, Youtubers or anyone else here. This is just the way it is – the economics determine everything else.

The odour of sanctity that lingers around publishing is rapidly being dispersed by the 21st century cultural fart-cloud and soon it will smell like everything else.

So if you want to create something, do it yourself.  

That’s what I’ve done.

Or to put it another way: I had to self publish because the publishing industry wouldn't piss on me if I was on fire.😁

You can buy “Projection” for £3.83 on Kindle or £8.99 in paperback.


Perfect for a period of self-isolation...


If you do and you like it, please leave a review on Amazon or Goodreads! The marketing work starts here!

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