A few weeks ago, I scoffed at the thought of going to London
during the Olympics. And right now, I am on my way home after having done so.
Like most people whose sole window on reality is what they
see on TV and read on the internet, I had expected something resembling all-day
Tokyo rush hour supervised by the Army with corporate blackshirts snatching
anyone who looked out of place through secret doors - an early glimpse of the
UK’s inevitable descent into dystopian, totalitarian nightmare.
However, it wasn’t like that at all. It was much like any
other day in London. That’s not saying much, but it certainly wasn’t 1984.
To tell the truth, I was a little disappointed not to see a
single missile launcher or have to dive out of the way of a speeding dignitary
in a Zil Lane. Indeed, the number of people in tracksuits I saw was no higher
than a typical day’s viewing in Leeds.
I even saw a little shop with a set of Olympic rings in the
window. I took a picture – no doubt scaring the shit out of the owner, taking
me for a LOCOG goon – but I thought twice about sticking it on here. Let it
never be said that Oh Dear. How Sad. Never Mind. is a snitch. Bloggers and
social media are already doing more than their fair share of turning the whole
populace against the idea of freedom of speech.
Well, here’s my own little marketing ambush:
If you like the London
2012 Olympic Games, give me some of your money.
If you don’t hear from me again, assume I have been
disappeared into the back of a migraine-inducing purple van.
From my experience today - apart from the splashes of lurid
magenta besmeared across everything - you could be forgiven for thinking that the
whole event was actually being produced on a sound stage at Pinewood or in
Pixar’s studios and that the entire idea of the Olympics actually “taking place”
in London was some elaborate Baudrillardian joke.
While controversy surrounding the Games has focused on the
cost and the restrictions on Londoners’ freedoms, for me there are some major
issues that have not been given due attention:
1. Barbarians are allowed to take part – this is in clear
breach of the Olympic spirit. Was their Greek even tested?
2. Competitors are also not naked
3. Total lack of chariot-based events
4. No oxen were sacrificed at all during the opening ceremony. Like
myself, the gods are likely to have found Trevor Nelson’s commentary a poor substitute
Seriously LOCOG, Zeus is a volatile deity at the best of
times.
He has “enforcement officers” of his own, and I’d hate to see Paul
McCartney get struck by lightning.
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