Your Racist Friend

In the course of my work, I have to read and pretend to enjoy lots of extremely tiresome articles about social media, how freakin wonderful it is and how it can transform your business.

Apparently, it’s not enough for businesses to just sell things any more. They have to be part of your life as well. I suppose that stems from the Great God Google itself – which like the Christian God not only demands that you obey It on pain of damnation, but that you love It as well.

Much more entertaining are the articles about social media in the mainstream press – for example, this hilariously ill-informed piece from the Daily Mail, which claims that the mass-copyright-infinging-picture-collecting-social-network-for-girls Pinterest is in fact named after Harold Pinter.

I’ve been trying to get back into Twitter (not under the @RogerofSicily name, which I’ve pretty much abandoned – in spite of all the attractive but down-on-their-luck young ladies looking for love that I’ve never met before who have kindly decided to follow me), but it seems to me either like shouting into the void, standing next to some strangers having a conversation while smiling, nodding and trying to force your way in, or just doing email in public.

I do a bit of professional social media on Linkedin, under my real name - which, if you learn it, gives you the power to summon and command me (or at least to email me). But mostly I do social media on Facebook.

Which brings me on to the needlessly provocative and They Might Be Giants-referencing headline of this post.

The social media article I am waiting for is the one that tells you the right way to deal with connections who treat their social media presence as a way to carry across what Members of Parliament would politely and pompously call “saloon bar” language and attitudes into the public sphere.

There are things we might all say in private to shock, amuse or just to be transgressive for the hell of it – which we would nevertheless not say in public or to people we were not intimately familiar with and who we trusted. I will not deny saying things that are offensive or awful to get a laugh or just to be obtuse. In fact, I did such a thing last night (while watching Crufts of all things...) and Elvira bollocked me for it, because I had indeed crossed the line where shocking-good becomes shocking-bad.

Everyone does it but at the same time, everyone has a level at which they too would say “that’s out of order”.

So my question is, how should you respond to social media acquaintances who broadcast “jokes” or comments that you find offensive? They’re not speaking directly to you – or are they? They are inviting your response.

“Unfriend them”, you will say. Done that. Is that enough though? Is it enough to just walk away without saying anything?

You may think this is unduly pious, but as well as the standards of human interaction and mutual respect which I proclaim and attempt to uphold, I’m thinking of my own arse here. The Great God Google and – indeed – the security services suck up all this data (for our own good, of course).

People have lost their jobs and even been sent to prison for things they have said on social media. How long would it be before my online presence became guilty by association for having sat by and “tolerated” this?

PS – I couldn’t think of a suitable picture to go with this post, so I followed general internet protocol and put a picture of a cute animal on instead.